Hi I’m James, a strategic and entrepreneurial technologist with with a keen interest in data & analytics, marketing, operations, and product dev.

Biography

MBA from Georgia Tech, coupled with breadth of multi-disciplinary experience, having held senior level positions spanning marketing agencies, strategic management consultancies, Series A startups, and hi-tech enterprises, at companies including Booz&Co, GoPro, and Salesforce, among others.

Example of Project work:

  • Institutional KPI and goal-setting
  • Customer Engagement, Lifetime Value & Health
  • Go-To-Market Strategy
  • Data-Oriented Storytelling
  • Compliance and Process-Design
  • Financial Modeling

Passion projects and interests include Web Design, Emerging Technologies, Generative AI,  UX Development, and Analytics

Abridged Experience

Download my full resume here for complete details

RealCold
Mar 2023 Current

Head of Marketing (contract)

Establish the RealCold brand by leading asset development across the corporate website, social channels, launching the channel partner program, and spearheading public relations/press

Lead sales operations through prospecting efforts via outreach programs, creating sales decks used during biz-dev pitches, overseeing all pipelines (new biz, renewals, channel partners, etc), and managing the CRM and all related data

Technical owner for marketing tools inclusive of architecting the CRM to reflect the complexities of supply chain activities

Retain.ai
Aug 2021 Dec 2022

Vice President of Operations

Manage revenue operations inclusive of territory carving, sales forecasting, capacity-planning, and quota-setting

Establish the analytics function as a critical internal center for performance management, systems monitoring, and customer health

Lead the development of quarterly readouts for the Board of Directors conveying performance, strategic positioning, and QoQ future outlook

Spearhead annual & quarterly planning including OKR-setting & budget exercises
Salesforce
Jun 2017 Apr 2021

Director of Customer Success Strategy, Operations & Data Intelligence

Serve as an internal consultant by aligning and executing cross-functional, growth-oriented engagements that service a multitude of stakeholders’ objectives at scale (primarily Success, Marketing, Support Ops, and Customer Experience teams)

Drive strategies in collaboration with global success teams to achieve targets related to adoption, engagement, retention, and contract-value growth across entire suite of offerings (complex, multi-cloud customer base)

Measure customers’ digital transformation by defining success metrics, conducting impact studies, identifying risks, and equipping customer-facing teams with tools to mitigate churn
GoPro
Jul 2015 Dec 2016

Director of Business Analytics

Analyze consumer behaviors to develop insights and recommendations regarding propensity-to-buy, segmentation strategies, and product adoption

Manage a team of internal analysts (tasked with serving the executive team with weekly performance metrics) and various external resources (contracted to implement complex technical specifications related to new product offerings)

Additional experience available on LinkedIn or by downloading my complete resume.

Education

Georgia Institute of Technology
2010 2011

M.B.A. (Finance and Entrepreneurship)

Earned Research Assistantship at ATDC (Advanced Technology Development Center), a domestically recognized incubator for hi-tech startups
Stetson University
200 2004

Bachelor of Business (Information Systems)

Projects

The following are examples of side projects and personal interest projects. Please do not borrow any of this work without first inquiring. Additionally, I have not posted any professional work-product because of the proprietary nature of those outputs; if you are interested in hearing about professional contributions, please contact me.

I wrote this paper to convey a startup idea (and in fact this idea led me to earn my MBA from Georgia Tech with the hope of finding engineers to help develop the technology [unfortunately it didn’t manifest]).  While this is several years old, I still consider it a very interesting read! 

Skills Demonstrated:

  • Computer Vision
  • Software Design
  • Technical Writing

An active WordPress and WooCommerce website offering resume writing services for technology-oriented roles.  Need a well-crafted resume? Check it out. Additionally If you are interested in buying this turn-key business feel free to contact me.

Skills Demonstrated

  • Web Design
  • E-commerce
  • UX Design
  • Process Automation

Leveraging Generative AI to create unique designs for printing on shirts, totes, and other products. The store is currently not taking orders, however it can easily be activated.  If you are interested in buying the collection of designs for your own store, or buying the turn-key store, place contact me.

Skills Demonstrated

  • Generative AI
  • E-commerce
  • Web Marketing

Cursory slide proposal for an application that centralizes local retailers into a singular web platform for consumers to discover, bundle products, and have them delivered. Think of it as DoorDash for retailers.

Skills Demonstrated:

  • Product Design
  • Market Research 
  • Financial Modeling

JSC WebDesign is a “side gig”  helping small businesses (especially restaurants) develop a digital presence.  The website is outdated; more current examples of email newsletters are here and here

Skills Demonstrated

  • Email Marketing
  • Web Design
  • SMB Go-to-Market

Slides conveying a proposed app for a better digital real estate experience for all stakeholders of the home-buying/selling process.  Deck includes app-screen designs and user flows  

Skills Demonstrated

  • UX Design
  • Process Design
  • Product Development

Projects in the Ideation Phase

The photo-centric approach needs disruption. Check back soon for details, or reach out if you have interest in collaborating.

Let me know if there is something that you think that we can partner on, I'd love to hear what you are working on, so drop me a note.

Let’s connect

write to

Find Me on LinkedIn Here